Campaign Guidelines

Creating Your Campaign

Follow these guidelines to create an effective and trustworthy campaign that resonates with donors.

Campaign Title

Campaign Description

Essential Elements

• The Story: Explain who you are helping and why
• The Need: Clearly describe the urgent need or problem
• The Solution: How will the funds be used
• Timeline: When the funds are needed
• Impact: How donations will make a difference

Writing Tips

• Use clear, simple language that everyone can understand
• Be specific about amounts and how money will be spent
• Include personal details that help donors connect emotionally
• Provide regular updates as the campaign progresses

Photos and Media

Photo Guidelines

• Use high-quality, clear images
• Show the person or cause you're helping
• Include photos that tell the story visually
• Respect privacy and get permission before posting photos of others

Setting Your Goal

Goal Amount Tips

• Research actual costs and set realistic goals
• Break down expenses in your description
• Consider starting with a smaller, achievable goal
• You can always increase the goal later if needed

Approved Campaign Categories

Promoting Your Campaign

Effective Promotion Strategies

• Share with family and friends first
• Use social media platforms responsibly
• Send personal messages rather than mass posts
• Provide regular updates to maintain momentum
• Thank donors publicly and privately
• Share progress photos and updates

Managing Donations

Best Practices

• Respond to donor questions promptly
• Keep detailed records of all expenses
• Provide receipts and documentation when requested
• Use funds only for the stated purpose
• Share final outcomes with your supporters

Prohibited Content